Quality, professional market
research helps you to ask the right questions for your business. Good market
research reports will use a mixture of primary and secondary research to provide
accurate information and conclusions.
Primary research is information
gathered through surveys, interviews and other direct contact with industry
experts and participants. For example by contacting industry leaders and discussing
their opinions.
Secondary research is information
gathered from company reports, trade association documents and industry
journals, and published market research reports.
It is a good plan to carry out both Primary and
Secondary research. Then you should check out competition and assess
your potential consumer base. This should give you a fair idea of the viability of your business.
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