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Saturday, August 29, 2015

Selling vs Marketing

      

     
      Selling is a process of transferring a product or service to a buyer at a price regardless of his need whereas Marketing is a process of transferring a product or service to a buyer at a competitive price in order to satisfy his need. 

         Selling sells what the producer has and need not necessary be a product or service that the Buyer wants whereas Marketing markets a product or service that meets the needs of the Buyer and is not what the producer has to sell. 

         Selling focus on the needs of the Producer – example, selling all the funds of a fund house because they are available but Marketing focus on the needs of the Buyer– example, a growth fund for child education or income fund for a retirement plan.

         Selling makes use of short-term tactics to get sales – examples are free gifts, discounts, rebates, bribes, etc. whereas Marketing makes use of long-term strategies to get sales –examples, value-added service, customer education, meeting objectives, etc.
 
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