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Monday, August 24, 2015

International Marketing vs. Global marketing

International Marketing vs. Global marketing

International Marketing is concerned with the micro aspects of a market and takes the company as a unit of analysis. The purpose of international marketing is to find out as to why and how a product succeeds or fails in a foreign country and how marketing efforts influence the results of international marketing.




Global Marketing consider the world as a whole as the theatre of operation. The purpose of global marketing is to learn to recognize the scope to which marketing plans and programmes can be extended worldwide and the scope to which they must be adopted.
 
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