Selling
is a process of transferring a product or service to a buyer at a price
regardless of his need whereas Marketing is a process of transferring a product
or service to a buyer at a competitive price in order to satisfy his need.
Selling sells
what the producer has and need not necessary be a product or service that the
Buyer wants whereas Marketing markets a product or service that meets the needs
of the Buyer and is not what the producer has to sell.
Selling focus
on the needs of the Producer – example, selling all the funds of a fund house
because they are available but Marketing focus on the needs of the Buyer– example,
a growth fund for child education or income fund for a retirement plan.
Selling makes
use of short-term tactics to get sales – examples are free gifts, discounts,
rebates, bribes, etc. whereas Marketing makes use of long-term strategies to
get sales –examples, value-added service, customer education, meeting
objectives, etc.
