As mentioned before
that only about half of new small businesses will survive 5 years. Here are
some of the factors that often contribute to a new business’s failure and must
be taken into consideration during planning a new business:-
- Lack of capital, often due to poor planning or
unexpected costs.
- Poor cash flow management.
- Unexpected market factors-growth or reduction in market
size.
- Underestimating the competition.
- New entrants to the market.
- Technological problems.
- Not having a strong business plan in place.
- Lack of understanding of the market.
- Poor advertising or marketing.
- Weak product.
- lack of selling and marketing expertise.
- over trading or over expansion.
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