Trade Map was developed in 2001 by the
International Trade Centre (ITC) to help both Trade Support Institutions (TSIs)
and enterprises answer questions about international trade and thereby
facilitate strategic market research.
Trade Map provides trade flow information in a user
easily accessible format. Users have access to one of the world’s largest trade databases
containing indicators on national export performance, international demand,
alternative markets and the role of competitors from both the product and
country perspectives.
Users can quickly and easily use trade map for the following
actions:
· Analyze current export performance: examine the performance
and dynamics of a country’s export markets for any product/service; identify the number and size of
export markets and the concentration of exports; highlight countries where
market share has increased.
· Identify promising
export markets: view the world’s
major importing countries for a specific product, with indicators illustrating the concentration and growth rate of
imports in each market.
· Assess the level of
competition in the global market: competing countries, exporting the same product, are ranked in terms of value of exports, and availability
of additional indicators on quantities, growth and market share.
· Assess the level of
competition in a specific export market: view a country’s competitors in any target market, with information on the export performance of each
competitor, the number of supplying countries and their performance in the market.
· Find information on
the average tariffs applied by countries to the import of a specific product
from specific partner countries: a first overview on market access conditions is directly available
in Trade Map; further and more detailed information is available by
following a direct link to Market Access Map. Market Access Map provides tariff-line market access
information such as ad valorem equivalents and specific tariffs as well as tariff-rate quotas, MFN
and preferential tariffs applied under bilateral and regional trade agreements.
· View trade data at
the national tariff line level: trade flows are detailed at the NTL (National Tariff Level) level for around 10,000 products and more than 150 countries, covering more than 90%
of world trade; trade in services data is also available under the Balance of Payments nomenclature.
· Identify new
supplying markets: countries exporting
a product both to the world and to a specific market are ranked against one another thus allowing direct
comparisons of current and potential national suppliers.
· Review opportunities
for diversification in a specific market by comparing the demand for a set of similar or related products/services in the market under review.
· Assess national
trade performance: make an overall
evaluation of national trade performance and identify sectors and products/services in terms of their potential
for investment and trade promotion.
· Identify existing
and potential bilateral trade with any partner country or region: bilateral trade opportunities can be identified by comparing the actual bilateral
trade, the partner countries’ demand of a specific product/service in terms of imports and the
global export capacity of the home country.
· Access trade data as
recent as the previous quarter in the same year: users can analyse long
time series on a monthly or quarterly basis to see seasonality and better
understand the impact of a historical event on trade dynamics.
· Identify companies
exporting, importing or distributing a specific product in a number of markets.
So, it is recommended to be familiar with this great site !
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