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Friday, November 6, 2015

CONVERT YOUR WEB STORE FROM A LEAKING BUCKET TO A SEALED BUCKET


CONVERT YOUR WEB STORE FROM A LEAKING BUCKET TO A SEALED BUCKET

Think of your ecommerce store as a bucket. You have to spend a lot of time, energy and effort to fill that bucket with water (traffic). The problem is, your bucket has a big holes in it. So you keep spending money, burning energy and investing time to keep filling the bucket with water, but the water is pouring out of the holes almost as fast as you can fill it.


There are lots of holes and lots of reasons for these holes. Every ecommerce business has holes in their bucket. Some are just bigger than others or more prevalent. It can be poor product descriptions, crummy product photo, confusing navigation or maybe high shipping
prices. However, many times visitors just weren't ready to purchase quite yet and you let them walk away.

The reality is that most of the time consumers don't purchase the first time to your site. Many will require multiple touch points and nudges to convert them from a visitor to a customer, sometimes over the course of days or even weeks. However, without a few fundamental marketing tactics in place, a customer that leaves your site only has their own memory and experience to rely on to come back and make their purchase.

By implementing several marketing tactics that some of the most successful ecommerce businesses use, you can significantly increase your chances of making a sale. Additionally, when visitors do fall out of your bucket, there's a greater chance you can bring the qualified people back in.

There are six marketing tactics that make for a rock solid foundation for your ecommerce business and help you plug some of the biggest holes, leaving you and your site, much more prepared for paid and organic traffic alike.

To begin implementing & understanding these tactics yourself, there are some incredible Shopify Apps to help you get started right away:

       ·         Upsell - Shopify App: Product Upsell
       ·         Email Popup - Shopify App: Pop-Up Window
       ·         Abandon Cart Recovery - Built into Shopify or Shopify App: Klaviyo
       ·         Google Retargeting - Shopify App - Adroll
       ·         Facebook Retargeting - Shopify App - PropelAd
       ·         Referrals - Shopify App - Forewards

  Building an ecommerce business is no small task. The "if you build it, they will come" 
  notion  does not apply. It's takes a lot of hard work and many times, money to drive targeted   and  consistent traffic to your online store. That's why it's vital that you have  a solid  foundation in  place to make sure you're making the most from every visitor  you do drive to  your site. 

 Implementing even a few of the suggested methods above can have a dramatic effect 
 on your return-on-investment and overall business success, leaving you with a bucket 
 of cash  as oppose to a bucket full of holes
 
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