International Marketing constitutes
a large areas of businesses, first of them are Exports
and Imports (International Trade), Contractual Agreements and Joint Ventures as discussed in Part 1& Part 2 SCOPE OF INTERNATIONAL MARKETING-
so hereunder
in part 3, we will identify another five items of international marketing.
Manufacturing-owned: A company with long-term interest in a
foreign market can establish manufacturing facilities outright. Factors such as
trade barriers, differences in costs, government policies, etc. encourage the
establishment of production facilities in foreign markets. Foreign
manufacturing provides the company with a total control over quality and
production.
Contract manufacturing: When a company enters into a contract with another company in a
foreign country for the production assembles the products and canned product
marketing with itself, it is known as contract manufacturing. Contract
manufacturing has important advantages such as low risk, low cost and output.
Management contracting: Under a management contract supplier brings a skill set that
will offer integrated service to customer without the risk and benefits of
ownership.
Third country location: When there is no commercial transaction between two countries
for various reasons, a company that wants to enter the market of another
country, will operate from a third base country. For example,Taiwan’s entry into china through bases in Hong Kong.
Mergers and acquisitions (M
& A): provide access to markets, distribution
network, new technologies and patent rights. It also reduces the level of
competition for companies that merge or be acquired.
GOOD LUCK
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