What is online marketing?

Online marketing is a basic part of business life that it is a key skill for everyone in business.

All business people today need to have an appreciation of online marketing, if only so that they can effectively brief the in-house department or external agency that undertakes this activity for them.

It is a fast evolving activity and new aspects are launched almost daily. The first port of call for almost all consumers searching for a product or information now is the internet. It has almost completely replaced all hard copy reference books.

The term online marketing covers online advertising, internet marketing, or e-marketing.

Reports estimate that in 2015 internet advertising spend will overtake the combined newspaper and magazine that spend globally. Consequently there is a growing appetite from marketers and advertisers to reach this online audience of over 1 billion internet users worldwide.

One of the most exciting developments is the roll-out of new advertising formats for mobile platforms. There are also advances of technologies which give businesses better tools for online targeting.

Online advertising that widely used such as Facebook, Twitter, and MySpace. Many of these are delivered by an ad server. They include banner, in-game, and keyword advertising, contextual ads on search engine results pages, blogs, social network advertising, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and e-mail marketing, including e-mail spam