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Tuesday, September 29, 2015

Online Marketing Strategy- Part 1


Online Marketing Strategy

The objective of your online marketing strategy is to use your web site to attract visitors and convert them to customers.

To know characteristics of a successful website that maximizes your Online Marketing, you should  learn about Conversion Rate Optimization, E-marketing strategy and Email Newsletters.

Find out how to automate your Emails with Auto responders, use Pay per Click Advertising and consider the use of Video on your website.

The purpose of your website must be clearly defined at the planning and design stage. Is it to sell something, give information, or nurture relationships?
Every page on your site should have one, specific focus. Define this at the planning stage. And review it regularly in line with your latest objectives. It is very easy to add new pages and “lose the plot” again.
Remember that your website is not about you or your company .Your prospective clients and customers aren’t interested in you. They’re interested in what you or your product can do for them. What life will be like once they have purchased your product.
Video can often be used extremely effectively to create an image of what your product will deliver.
Walk in your clients shoes. Meet their needs. Address their fears and concerns. Give them ideas and solutions and solve some of their problems. Then people will want to visit your website often.
Now, let's go to discover the first characteristics of a successful website that maximizes your online marketing:
successful website

Conversion Rate Optimization (CRO) is the fastest and easiest strategy for increasing leads and sales generated from your website. And it is the best way to significantly increase your leads and sales without having to spend money increasing your website traffic.
This is simply the process of making your website generate more results by being easier to navigate, more persuasive, and more trustworthy for your visitors, so more of them find what they’re looking for and take the action you want. Make sure you have landing pages where appropriate.
Conversion Rate Optimization (CRO) is the first thing you should consider, even before increasing your targeted traffic.
Give People Free Material. If the purpose of your business is to add value to peoples’ lives, give your visitors information they can use that will make a real difference to them.
Add content, a discussion forum, audio and video files, or even helpful web-based tools for your visitors. This will engage your website visitors and get them to take actions that lead to more conversions.
What is most relevant to your product or service? – What resources or tools can you create on the site to attract new visitors and let them experience your product?
The more interactive your website is, the more likely your visitors will revisit it and use it as a resource.
For example, a Website Optimization site might offer a free “Page Analyzer” tool, allowing visitors to analyze the performance of their web pages and get recommendations for improvement.
Such a page will generates more leads than any other page on your website – more traffic than the home page!
Other ideas may be to offer free training, useful articles on online marketing, or even free templates if you are a legal or health and safety advisor.
 
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