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Thursday, October 1, 2015

Online Marketing Strategy- Part 2


Online marketing strategy

The objective of your online marketing strategy is to use your web site to attract visitors and convert them to customers.

To know characteristics of a successful website that maximizes your Online Marketing, you should  learn about Conversion Rate Optimization, E-marketing strategy and Email Newsletters.

Conversion Rate Optimization was discussed in the part 1 Online Marketing Strategy- Part 1  , now let's go to know the other two strategies:

E-marketing strategy

Grow your business significantly by adopting an effective e-marketing strategy; Collect your Customers and Prospects’ Email addresses – and then make sure you use them to follow up, by communicating regularly and effectively with their customers and clients. Note- Communicating, not just selling! For instance:

·         To thank people for their business,
·         A special offer,
·         Give them a free article or report,
·         Give a discount
·         Send a newsletter,
·         Recommend a product or service,
·         Ask for referrals,
·         Share some news,
·         Ask why they’ve not done business with you
·         Anything you want to communicate with them.

Email Newsletter 

An email newsletter must have useful content and information appreciated by your database of readers, otherwise people will perceive it as spam and unsubscribe.

Sending an email newsletter is a powerful way to stay in touch with your customers.

Actually a quality Email newsletter is probably the best Customer Acquisition and retention tool, and is cost effective.

So, every few weeks send out an “informative letter” covering areas of interest to your subscribers including helpful articles and tips, news, free stuff and special offers.

Automate your Emails with Auto responders. One of the reasons that Email Marketing is so powerful is because if you set it up properly, your entire email operation can be automated.

Using auto responders means that you can decide at the start of the campaign who gets which emails and when they get them.

You can create a system where people who purchase a particular product or service receive a series of emails leading them to further purchases. And the entire process is automated – which means that you can make money while you sleep!

Test Pay per Click Advertising, that may get you to the top of the search engines without spending months on search engine optimization.

You only pay when someone visits your site, unlike most internet advertising. How much you pay will depend on the competition there is in your category. Remember, as with all marketing, TEST and MEASURE the results.

Use Video on your website Video is revolutionizing the internet and is very successful and effective. For a small investment of time and money you can turn your website into a multimedia vehicle, giving your customers the most effective direct experience of your products and services possible.

If you combine video with email marketing, pay per click and advanced internet marketing, the results can be tremendous.

Use split-testing. All highly successful online Entrepreneurs use testing. This means that you continually test alternative versions of your web pages, to see which attract the most customers and sales.

Tools such as Google’s Website Optimizer and Hyper tracker enable you to do this at little or no cost.
 
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